Birdhill Media

CPG Insights, Brand Spotlights & Event Coverage

We cover emerging brands, product innovation, and marketing trends across food, beverage, wellness, pet, and consumer products.

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San Diego, California

Winter Fancy Faire

Winter Fancy Faire gave us a close look at where specialty food and beverage brands are heading. From bold flavor profiles to more refined packaging and booth experiences, the show highlighted how competitive the CPG landscape has become.

  • Flavor innovation continues to be a major differentiator.
  • Packaging clarity is helping brands stand out faster.
  • Snack formats remain one of the most active areas for product development.
  • Collaborations are becoming a creative way to expand reach.
  • Emerging brands are investing earlier in content and brand presentation.

Denver, Colorado

Newtopia Now

At Newtopia Now in Denver, we set up a dedicated photo booth on-site with a simple goal: connect directly with standout brands and capture what they’re building in real time.

Each brand that stopped by received a professional product photo, while we used the opportunity to conduct quick interviews and learn more about what they’re working on—from new product launches to positioning and growth strategy.

It turned into a natural way to combine content creation with real conversations, giving us a behind-the-scenes look at where these brands are headed while also providing them with immediate, usable assets.

Anaheim, California

Natural Products Expo West

Natural Products Expo West continues to be one of the most important events in the CPG space, bringing together emerging brands, established players, and operators across food, beverage, and wellness.

This year’s show made one thing clear: brands are raising the bar across product innovation, packaging, storytelling, and content.

  • Packaging is a growth lever: The strongest brands were instantly recognizable and easy to understand.
  • Better-for-you is expected: Brands now need to deliver on taste, texture, experience, and function.
  • Storytelling is sharper: Clear positioning showed up across booths, packaging, and content.
  • Content quality matters: Lifestyle photography, video, and creative direction are becoming key differentiators.
  • Trade shows still matter: In-person discovery remains powerful when brands show up prepared.

Orlando, Florida

Global Pet Expo

At Global Pet Expo, we spent time connecting with pet brands across food, treats, toys, and wellness to get a clearer picture of how the category is evolving.

What stood out most wasn’t just product innovation—it was the growing emphasis on content and brand presentation. From packaging and booth design to digital assets, brands are investing more in how they visually communicate their value.

As the pet category continues to grow, the gap between brands is becoming more defined. The ones gaining traction are pairing strong products with clear positioning and high-quality content that translates across retail and digital.

Want to be featured?

Have a brand, launch, or event worth covering?

We’re always looking to connect with CPG brands pushing their categories forward.

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